How Often Should You Have Branding Photos Taken?

You’ve launched your business, your website looks sharp, and your social feeds are finally reflecting your vibe and value. But here’s the thing, your brand isn’t a one-and-done. It evolves. And your branding photography? It should evolve with it.

So, how often should you have branding photos taken? Well, it depends on a few key factors. Here are some important ones to keep in mind.

 

You’ve Changed…And So Has Your Brand 

If you’ve gone through a major shift in your business (i.e., new services, a new target audience, a rebrand, or even a fresh personal direction), it’s time for a photo refresh. The same is true if your look has changed. Your visual identity should align with where you are now, not where you were two years ago.

 

Your Online Presence Needs Consistency

Between Instagram, LinkedIn, newsletters, and your website, content demands are high. To meet these needs and ensure that you have enough variety to keep your platforms looking sharp and on-brand, you may need more frequent branding photo sessions.

 

You Want to Stay Relevant and Relatable

People connect with people. Branding photography is about more than just headshots. It’s about showcasing your process, your environment, your style, your vibe. If you're still using the same two photos from years ago, your audience may wonder if you’re still showing up in the same way. Refresh and relate.

 

You’re Planning a Big Launch or Campaign

Product or service launches, new offers, rebrands, or media features all deserve updated visuals. Don’t wait until the last minute to scramble for photos. Schedule your branding session in advance so you have a polished and strategic library of content to pull from for your campaign.

 

You’re Simply Ready to Be Seen Again

Sometimes, it’s not about business growth or a rebrand. Sometimes, it’s just about you. A branding session is a powerful way to document your evolution, reflect your confidence, and step boldly into your next chapter. Sometimes, you don’t need a reason at all to book that photography session.

 

Ready for a Refresh? 

At Valentina Portraiture, we tailor every branding session to reflect where you are and where you’re going. Get in touch with us today to ask your questions and book your next session.

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What Questions Should You Ask Your Photographer Before Your Branding Photoshoot?